BlueStone, the country’s leading fine jewellery destination, opens doors for the first brick and mortar store in VR Chennai, with renowned actress Raiza Wilson taking us through the collection. Becoming a part of the omnichannel ecosystem, the newly inaugurated store is part of many stores that BlueStone is launching this year. Further to the two stores launched in India this year, the store in Chennai is the third of six stores in the pipeline.
With the jewellery industry being a highly challenging market, it is essential to strengthen customer trust and credibility through the provision of multiple touch points for patrons to interact with the brand. The store is designed to offer buyers an immersive jewellery browsing and buying experience.
Speaking at the launch of the new store, Gaurav Singh Kushwaha, Founder and CEO, BlueStone said, “It is with immense pleasure that we inaugurate the store here in Chennai. While Chennai is a very challenging market, we are prepared to take it on and excited to see our growth in the region. We have been very careful about the jewelry curation for our first store and I am sure our Chennai patrons will love what we have for them.”
Inaugurating the store, actress Raiza Wilson says, “I am very excited to launch the first BlueStone store in Chennai. I feel BlueStone is bringing a touch of modern glam to Chennai with their chic collections. The collections are unique and I am sure everyone who comes to the store will love the pieces!”
The store will house some of the latest and most popular collections from the 5,000 in house unique designs that the brand has in the form of rings, bracelets, pendants, necklaces and earrings. The skilled consultants at the store will assist consumers with their selection also offering them the flexibility to request a change in the products gold purity and colour as well as in the diamond cut, clarity and color to suit their needs.
As the brand continues to expand its offline footprint, the new store at Chennai will be amongst the first few stores launched by BlueStone.
BlueStone was established in 2011 as an e-retail brand aiming at revolutionizing the fine jewellery and lifestyle segment with a focus on high quality designs, craftmanship and user experience. Today, the brand offers over 6,000 exquisite designs online for the shoppers’ to choose from with over 250 new designs added every month. BlueStone has expanded into the offline space by launching six stores in 2018. The brand also offers some of the industry first features to its customers including a 30 Day Money Back Guarantee, Certified Jewellery and Lifetime Exchanges. As of 2018, BlueStone will retail offline in select destinations across the country. With an award-winning design team that pays great attention to detail, each of their products is crafted to perfection.