Acing the accessories arena: CHINU KALA

Nothing can make you look more modish than a stunning piece of accessory. Beads, baubles, bracelets, trinkets, hoops, chokers, stilettos, totes, clutches, peep toes, dainty anklets…the list goes on. Comfortable shoes are having a moment, and leading the way are trendy sneakers that can be paired with anything and for any occasion. Even sarees, if you please. No wardrobe is complete without a chic white shirt or a classic LBD that can be dressed up or down and what can make you look like a million bucks with these timeless classics? Yes, you nailed it! It’s the right accessories. Some of the top notch fashionistas, stylish entrepreneurs and bloggers from Bengaluru share their formula for looking chic and staying comfortable.

TEXT BY: NAMITA GUPTA

CHINU KALA, RUBANS ACCESSORIES

Chinu Kala won the Debutant Retailer of the Year award 2016 at the Star Retailer Awards for her brand Rubans Accessories. Her enviable runway fashion accessories come at extremely affordable prices.

Her story: Coming from a modelling background where she was involved with clothes and accessories, on the ramp, she noticed that even the best of garments and shows would look incomplete without an accessory. “That’s when I started my research which took me to various parts of the world. I also visited many fashion weeks to understand what people look for in accessories. This experience directed me to start my own brand.”

What’s trending: “I keep a keen eye on both International and Indian trends. Earrings have always been an evergreen trend. What’s in vogue right now are the statement earrings that are bigger than ever before. Bonbon Beads to large–and- in-charge hoops. Also oxidised jewellery can create a beautiful look with anything you team it up with. They look equally stunning in sarees as they do with denims. And even silver fancy nose studs and pins look sensational and can be paired with both ethnic and western wear. I work with accessory designers across the world, and also have an in-house design team which works on a large range of unique and innovative product collections,” shares Chinu.

Her style statement: Always in her fashionable best, Chinu adds, “Accessories that outshine the bling and embrace a style that is unique and exclusive work for me. The aesthetics of my work are inspired from experiences around the world therefore I work towards giving everyone back home everything that’s in vogue from across the world.”

Call: +91 97408 90006, Email: chinukala@rubans.in