In just four years, Pragya and Megha Samor, have built a reputation for being fresh, unusual, unprecedented and avant-garde, as Asmita Aggarwal finds how…
Samor by Pragya & Megha is a label from the mother-daughter duo Pragya Samor and Megha Samor. The label came into existence in 2009 when they debuted at the Lakme Fashion Week and have, since then, completed two seasons launching their collections there.
They believe in bringing a fresh and innovative approach to designing, acting as liaison between their imagination and their client’s desire. The journey of their brand began with the self-made enterprising designer Pragya Samor who has been serving the fashion fraternity for past many years. The designer has always had a passion for experimenting with trends. Her keenness, for creativity and innovation and challenging herself constantly, setting the bar higher each time inspired her to open her own label along with her equally charged and brimming with fashion, daughter Megha Samor who passed out of NIFT Delhi with a degree in fashion design. Megha Samor is a new generation, talented and enthusiastic designer who is not restricted by limits or boundaries and is a passionate perfectionist.
Fresh, unusual, unprecedented and avant-garde, are some of the terms that identify their design sensibilities. They have carved a niche in the domestic as well as international sector in the market the likes of India, Dubai, USA, and Singapore.