Ranveer Singh & Deepika Padukone at the “61st Britannia Filmfare Awards 2015” Press Announcement at The Leela Palace, Delhi.
The 61st Britannia Filmfare Awards 2015: Return to grandeur
Indian cinema continues to grow by leaps and bounds. 2015 was a year that reiterated the fact that Indian filmmakers and their audiences are enjoying a purple patch. Commercial successes set new records while critically acclaimed films showed you could take reviews to the bank. Most importantly, viewers showed that above the generalisation of art and commerce, quality of cinema was the absolute mantra to success.
To celebrate this excellence in cinema, Filmfare and Britannia have partnered again to present the 61st Britannia Filmfare Awards 2015. To announce this momentous occasion, Hindi cinema’s most popular couple Ranveer Singh and Deepika Padukone came together on the Filmfare stage. The Bajirao Mastani team set the right mood with grandeur and wit, traits that have made the Filmfare Awards the number one entertainment show in India.
The star studded announcement was made at The Leela Palace in New Delhi on December 12, 2015. Apart from Ranveer and Deepika, Jitesh Pillaai, Editor Filmfare magazine and Mr. Sunay Bhasin, Category Manager, Britannia Industries Limited were also present at the event. Together they lit the lamp marking the start of another stellar celebration of Hindi cinema’s best.
Commenting on the 61st Britannia Filmfare Awards 2015, Mr Jitesh Pillaai said, “It’s been a great year for the movies. We had off beat winners like Piku and Badlapur on one hand, where commercial stars invested in storylines, then the success of non-star vehicles like Masaan and Talvar, too was heartening. In the midst of that we had the baap of all blockbusters in Bajrangi Bhaijaan – which too tugged at our emotions – so content definitely was king this year and we’re in for some exciting time definitely at the award and as always Filmfare will celebrate excellence at the movies. What a wonderful time for cinema“
Bringing in a whole lot of enthusiasm and Britannia’s characteristic leadership insights Mr. Sunay Bhasin said, “Britannia is happy to continue its association with the Filmfare Awards 2015 as a Title Sponsor for the second year in a row. The Britannia Filmfare Awards 2015 brings together the two things that every Indian loves- Food and Entertainment. Britannia has rolled out a large scale promotional campaign called “Britannia Khao, Filmfare Jao” to enable our consumers to have a first time ever experience of being at the Filmfare Awards Function. This promotion received an overwhelming response last year, and we are confident of an even larger consumer engagement this year. “
About Worldwide Media:
Worldwide Media is a part of the Times Group, one of India’s largest media and entertainment conglomerates and publishes Filmfare – India’s No 1 entertainment magazine. Femina – the largest women’s magazine in India, BBC TopGear, HELLO! GRAZIA, BBC GoodHomes, Lonely Planet, Home Trends and BBC Knowledge are other exciting titles of Worldwide Media.
Britannia Industries is one of India’s leading food companies with a 100 year legacy and annual revenues in excess of Rs. 7500 Cr. Britannia is among the most trusted food brands, and manufactures India’s favorite food brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India. Britannia is a brand which many generations of Indians have grown up with. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Britannia products are available across the country in over 35 lakh retail outlets and reach over 50% of Indian homes.
The company’s Dairy business contributes close to 10 per cent of revenue and Britannia dairy products directly reach over 700,000 outlets and close to 3 million outlets through indirect distribution.
Britannia Bread is the largest brand in the organized bread market with an annual turnover of 1.1 lac tonnes in volume and Rs.383 crores in value. The business operates with 13 factories and 5 franchisees selling close to 1 mn loaves daily across more than 73 cities and towns of India.
Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’. Having removed over 8500 tonnes of Trans Fats from products, Britannia became India’s first Zero Trans Fat Company. Over 50% of the Company’s portfolio is enriched with essential micro- nutrients which nourish the body.
The company set up the Britannia Nutrition Foundation in 2009, and began working with under-privileged, under-nourished children by supplementing their daily meals with an Iron and multiple micro- nutrient fortified product. The Foundation works through Public Private Partnerships with both Governments and NGOs.
Britannia has also won several awards for Manufacturing & Quality – prestigious among them being the Golden Peacock National Quality Award and the Ramakrishna Bajaj National Quality Award. Brand Britannia is also listed amongst the most trusted, valuable and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB & WPP Group, Havas Media Group, to name a few.
Britannia believes that ‘Taste & Trust’ are its Key strengths and will constantly endeavor to make a Billion Indians reach out for a delightful and healthy Britannia product 4 times a day!
In the last decade, Britannia has set up large Greenfield Manufacturing Units across 5 States (Uttarakhand/ Bihar/ Orissa/ Tamil Nadu/ Gujarat), investing around 400 crores and generating employment for thousands. The Company’s Decentralization of Manufacturing facilities and ramping capacities geographically also help consolidate regional distribution and logistics and be more accessible to the heterogeneous people of India.
More information on the Company is available at: www.britannia.co.in